The city’s Office of Economic Development (OED) launched the 2011 “Only in Seattle” marketing campaign today, which celebrates locally-owned retail shops and restaurants in neighborhoods around the city, including Phinney Ridge and Greenwood.
The Only in Seattle campaign began last year, and highlighted five neighborhoods: Ballard, Columbia City, Georgetown, Rainier Valley and West Seattle. This year’s list, in addition to Phinney-Greenwood, will highlight Belltown, Capitol Hill, Chinatown/International District, Madison Valley, Queen Anne, South Lake Union and the University District.
Phinney-Greenwood is the first of those eight neighborhoods to be featured on this year’s site. The others will be rolled out one week at a time.
Four businesses are featured on our neighborhood page: Herkimer Coffee, Tasty, picnic, and Oliver’s Twist.
“Locally owned small businesses help build strong neighborhoods,” Mayor Mike McGinn said in the press release. “By shopping and dining at local businesses, we can keep dollars within the community and help forge a sense of pride and ownership among Seattleites about where we live.”
The Only in Seattle campaign, which launched in 2010, seeks to showcase Seattle’s most unique spots that represent some of the best of Seattle’s independent stores and restaurants. The campaign’s “buy local” mission not only encourages people to shop locally, but more importantly, aims to inspire people to discover and explore new neighborhoods and businesses throughout the city. By the end of the summer, the campaign will grow to spotlight 58 businesses in 13 different neighborhoods on the project website: OnlyinSeattle.org.
New to the campaign this year, an Only in Seattle Facebook and Only in Seattle Twitter account will supplement the information available on OnlyinSeattle.org. As new neighborhoods are featured, followers and fans will not only discover more about the businesses that are part of the campaign, but will also receive announcements about discounts, special events, new business openings and neighborhood news. And throughout the year the Only in Seattle Facebook and Twitter accounts will serve as a locals’ and visitors’ guide to new and established hidden gems in neighborhoods all across Seattle.
